Last month we discussed the 5 key skills that are required to keep humans relevant in the workplace.  This month, we are doing a deeper exploration of creativity as the first of the WINGS skills described by Walter van der Velde. 

In today’s fast-paced and ever-evolving business landscape, creativity has emerged as a powerful catalyst for success. It is no longer a mere luxury but a necessity for individuals and organizations alike. But what is creativity in business, and why do some people struggle to tap into their creative potential? In this article, we will explore the concept of creativity, discuss the barriers that hinder it, and provide practical insights on how to foster and harness creativity to remain indispensable in the workplace.

What is creativity and why aren’t we being creative?

Creativity in business is the ability to generate innovative ideas, solutions, and approaches that drive growth and transformation. It goes beyond artistic endeavours and extends into every aspect of the professional realm. However, many individuals find themselves trapped in a cycle of sameness, where fear, conformity, and lack of motivation stifle their creative instincts. The fear of failure or criticism, the pressure to conform to established norms, and the absence of a conducive environment can all contribute to the suppression of creativity. The need to conform and stifle creativity and original thought has been conditioned into most people from their earliest school days.  Recognising that creativity is an innate human ability and to challenge the conditioning takes conscious courage.

How do we get fit at creativity?

To become fit at being creative, one must actively cultivate and nurture this invaluable skill. It begins with embracing curiosity and allowing oneself to explore uncharted territories and ideas. Curiosity sparks the desire to ask questions, seek new perspectives, and challenge existing paradigms. Taking risks is another crucial aspect of developing creative prowess. Stepping outside one’s comfort zone and embracing the unknown can lead to breakthrough ideas and insights. Additionally, keeping an open mind and actively seeking diverse experiences and perspectives fosters a fertile ground for creative thinking.

How does creativity make us indispensable in the workplace?

Creativity, as a skill, has the potential to make individuals indispensable in the workplace. In today’s rapidly changing business landscape, organizations are constantly seeking individuals who can adapt to new challenges and contribute innovative solutions. Creative individuals possess the ability to think critically, solve complex problems, and generate fresh ideas. They are adaptable, flexible, and open to change. By leveraging their creative skills, they become invaluable assets, driving innovation and progress within their organizations.

Moreover, creativity fosters collaboration and teamwork. It encourages the exchange of ideas, the exploration of different viewpoints, and the breaking down of silos. When individuals embrace their creative potential, they become catalysts for collaboration, building bridges between diverse minds and disciplines. By fostering a culture of creativity, organizations can unlock the full potential of their workforce, leading to increased productivity, engagement, and collective achievement.

In conclusion, creativity is not a trait limited to a select few; it is a skill that can be developed and honed. By breaking free from the shackles of conformity and embracing curiosity, risk-taking, and open-mindedness, individuals can unlock their creative potential. In the dynamic and competitive modern workplace, creativity becomes the key to remaining relevant and indispensable. It ignites innovation, fosters collaboration, and propels individuals and organizations towards success in an ever-evolving landscape. So, dare to be creative, and let your imagination soar to new heights, bringing fresh ideas and transformative solutions to the world.

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